Thursday, June 14, 2012

The ABC of effective list building

Learn how to build a mailing list that generates results.
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GetResponse University
GetResponse Action Plan
List Building 101. 5 surefire methods for starters.
Dear Admin,

Today we're getting down to business. We'll talk about 5 surefire ways to build an email list.

A mailing list is the most precious thing a sender can have. It's the subscribers that purchase your products and pay the bills. Read on to see how to find them!
5 ways to build an email list
Email address is gold. But just like a precious nugget, it's not that easy to find. If you are just about to build an email list, start from the basics:
1
Set up a sign up form on your website or a Facebook fan page. It doesn't have to be all shiny or jaw dropping. It needs to be simple (capture just the name and emails address) and reliable.
1 Want to grow a list faster? Think of a pop up or lightbox, these always generate more sign ups. 1
2 Running a "brick" business? Use the Point of Sale and Point of Purchase in your store or a restaurant to capture emails from visitors and customers. Simple as that!
3 Incentivize. Give your Customers something of a value in return for the email address. Say, let it be a discount code they can use during check out. This way you get two benefits: you incentivize both sign ups and sales!
4 Events and trade shows can be the email pots of gold! Organize promos or give out a whitepaper during a show to get the addresses from the visitors. Just remember about permission! A business card is not a permission to add a person to a mailing list!
5 Use social media. Put a sign up form on a Facebook fan page, let people "Like" or "Tweet" your newsletters, publish your emails in social media. It's a great way to extend the reach of your company!
Your homework for today is...
A few emails back I asked you fill in the Email Action Plan (download it here if you missed it). One of its sections was about list building methods you plan to use. Review it today and see if you've changed your mind in any way. It's always worth to refresh your strategy from time to time!
Email Marketing. It's easier with GetResponse.
Best,
Mac Ossowski
Director of Education, GetResponse
Call 1-877-EMAIL-GR
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