| Stay on the safe side. Don't spam! |
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Dear Admin,
OK, I know what you think. There's no chance anyone would label me a spammer.
You have a real business and you don't promote fake watches or enlargement pills. But hey, you might not do any of these and still be labeled a spammer! Read on to see how to avoid that. | |  | |
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| Email Marketing - it's all about permission |
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 | | Permission is the cornerstone of email marketing. Before you send first newsletter, double check that everyone on the list gave you a PERMISSION to email them. If you want your emails to generate results, you can send them only to people that actually SIGNED UP for your offers. | |
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| Three biggest sins of email marketing |
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 | | Purchasing an email list. It's not worth your time! Purchased list generate no sales whatsoever, plus they will hurt your deliverability. Don't drag your business and brand down the drain! | | | | Harvesting emails is using automated scripts to pull emails from random websites and sending offers to those poor & unaware people. Not only it's ineffective, but also illegal! | | | | Using gimmicks. Misleading subject lines, deceiving offers... That's NOT a way to go. If you make fool out of a subscriber, they'll pay you back with clicking the "spam" button. And, believe me, it will hurt your deliverability! | |
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| What does the law say? |
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| When sending newsletters and ads via email in the US, you need to comply with the CAN-SPAM Act. The main takeaway from it is the following: |
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 | provide unsubscribe link in every email so customers can resign from further communication (GetResponse handles this entire process for you), | | | include a physical address of your company in the footer of your emails. | |
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| Email Marketing. It's easier with GetResponse. |
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| Best, |
Mac Ossowski
Director of Education, GetResponse |
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