| People buy more when they trust you. |
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Dear Admin,
I have a favorite store round the corner I visit when I need new clothes. The man who runs it knows my closet better than I do. If I went there today and asked for a pair of blue pants, he'd probably say: "But you've 4 pairs of those already".
I always leave my money in this place because I trust him and I know that he knows me. He's managed to built a relationship that none of his competitors did. Here's how you replicate that in your email program. | |  | |
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 | | Obtain permission to email your customers. | |  | |
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 | Always begin a new subscriber relationship by asking for expressed opt-in permission before any mailings. Permission is necessary, not optional.
Remember that permission is not a one-time effort. It must be re-earned over time and can be withdrawn by the subscriber at any time. That's why every email you send must stand up to your customers' expectations. | |
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| | Always deliver on your promises. | | | |
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| When a customer gives you their email address tell them what to expect.
Let the new subscribers know how often you'll send newsletters, what products you'll promote and most importantly - assure them they can always unsubscribe from the list. Breaking these promises can result in list churn and customers labeling you a spammer! | |
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| | Tune your mailing frequency. | | | |
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| According to an industry report, 73% of people opt out from newsletters because they get too many emails.
Tell your subscribers upfront how often they'll receive an email from you, then deliver on the promise. Otherwise, they might feel tricked and will simply unsubscribe or mark you newsletter as spam. | |
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| Email Marketing. It's easier with GetResponse. |
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| Best, |
Mac Ossowski
Director of Education, GetResponse |
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