| 3 elements your email copy can't do without. |
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Dear Admin,
Every salesman has their ways to convince the customer and close the deal. Email marketing also has some golden rules that a sales copy can't go without.
A sales pitch in an email differs from the one you usually find in print or on websites. Read on to find about the 3 fundamentals of a surefire email sales copy! | |  | |
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 | | Subject line
That's the key point which determines if your email is successful. | |  | |
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 | include your company name in the subject line. Customers will open your emails more often. | | | make it max 5-6 words long. That's the exact sweet spot for subject lines. | | | avoid all caps and too many exclamation marks. Your email might then end up in a spam folder. | |
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| | Call to action (CTA)
Used in the most exposed sections of emails and within buttons. It tells the recipient what action you want them to perform (buy, register, click thru) | | | |
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| keep CTA short: 10-20 characters max. | | | the 3C's of CTA: clear, concise and clickable | | | use urgency words like "now", "expires", "ends". | |
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| | A good deal
Just as print or banners, email needs a good offer in order to sell. Email is brief, so promote only the USPs (unique selling points). | | | |
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| show the best that you got. Don't overburden the copy with 15 different items. | | | make use of urgency: 48 hour promos & out-of-stock pitch perform great in emails. | | | make your recipients feel exclusive: create offers available only to newsletter subscribers. | |
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| Email Marketing. It's easier with GetResponse. |
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| Best, |
Mac Ossowski
Director of Education, GetResponse |
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